Wastons

About A.S. Wastons

The A.S. Watson Group is a leading international health and beauty retail group with operations in 26 markets worldwide. The group was founded in 1841 and is headquartered in Hong Kong. It operates over 15,000 retail stores and over 1,200 pharmacies globally under various brand names. Its retail brands cover health, beauty, luxury perfume, food, and consumer electronics. Some of its major retail chains include Watsons, Asia's largest health and beauty retail chain, Superdrug, the UK's second largest health and beauty retailer, and Kruidvat, the leading health, beauty, and personal care retailer in the Benelux region.

Challenge

The A.S. Watson Group was looking to implement digital signage to announce their internal news on each floor, as their previous method was proving inefficient.

Prior to finding One Techsoft AI, the A.S. Watson Group had been using traditional notice boards to display the latest announcements. Whenever a new announcement was released, the company had to arrange for staff to physically go and post the information on the notice boards located on every floor.

The group realized that this manual process was wasteful of time and resources. Therefore, they decided to explore digital signage solutions that could streamline the process and reduce the labor involved.

Solution

The A.S. Watson Group had several types of content they wanted to display simultaneously on the digital signage screens. This included their monthly staff discount promotions, advertisement videos, and up-to-date news.

To accommodate these varied content requirements, One Techsoft AI proposed a zoning solution for the digital signage. This would allow the A.S. Watson Group to partition the screen real estate and dedicate specific zones to different types of content.

Result

By leveraging the zoning capabilities offered by One Techsoft AI, the A.S. Watson Group was able to maximize the utility of the digital signage and present a diverse range of content simultaneously. This flexibility ensured that the digital screens could effectively communicate the company's internal promotions, marketing messaging, and important news updates to employees across their facilities.

The zoned layout provided a structured and organized way for the A.S. Watson Group to manage the various types of information they wanted to convey through their digital signage network. This solution allowed them to deliver a cohesive and visually appealing communications experience throughout their organization.